Job Description

Job Description

Vipond Employment Opportunity – Fire Alarm Sales Representative

Location: Barrie, Ontario

Job Type: Full-Time

Reports To: Gus A. (Service Manager)

About us- Why join Vipond?

At Vipond, powered by API Group, we provide Fire, Life safety and Security solutions to protect what matters most to you and to our clients across the nation. As a leading provider in this industry, we have serviced the Canadian market proudly since 1945. Joining our team, means being part of a leading provider of Fire, Life safety and Security solutions, with opportunities for development, growth and future advancement.

Our team of approximately 1,100 specialists is comprised of sales representatives, professional engineers, qualified system designers, certified installers and service technicians, who demonstrate personal pride and commitment to ensure our customers are treated with the highest level of ethics, integrity and professionalism, while providing cost-effective solutions for all their fire protection and security needs. For more information about Vipond, please visit us at

Role Summary:

Our Barrie branch office is looking for Fire Alarm Sales Representative to join the team. As a Fire Alarm Sales Representative, you will be responsible for identifying new business opportunities, establishing relationships with potential clients, and selling fire alarm systems and services. Your expertise in fire safety regulations and products will be essential in advising clients on the best solutions for their needs, ultimately contributing to their safety and security.

Key Job Responsibilities:

Sales and Customer Acquisition:

• Conduct market research to identify potential sales opportunities and target markets.
• Develop and implement effective sales strategies for acquiring new customers and expanding the business.
• Prepare and deliver presentations and demonstrations of fire alarm systems to potential customers and clients.

Client Consultation and Support:

• Provide expert advice to clients regarding fire safety regulations and the selection of appropriate fire alarm systems.
• Assess clients’ specific fire and life safety needs through consultations and site visits.
• Customize fire alarm system solutions to meet clients' requirements.
• Project Management of various jobs to ensure timely delivery and to meet with client expectations

Relationship Management:

• Build and maintain strong, long-lasting customer relationships. Has an “Outside” sales focused mentality.
• Respond to customer inquiries and resolve issues promptly.
• Collaborate with technical teams to ensure that customers receive comprehensive support and service.

Sales Targets and Reporting:

• Achieve monthly and annual sales targets as established by the sales management team.
• Maintain accurate records of sales activities, customer interactions, and potential leads in a CRM system.
• Provide regular reports to management on sales activities, progress towards targets, and market trends.

Product and Industry Knowledge:

• Keep up to date of the latest developments in fire alarm technologies and fire safety regulations.
• Participate in training and professional development opportunities related to fire safety and sales techniques.

Collaboration and Teamwork:

• Work closely with the installation and service teams to ensure seamless delivery and setup of fire alarm systems.
• Collaborate with marketing to develop promotional strategies and materials that align with sales efforts.

· Other duties as required.

Job Qualifications and Requirements:

• Minimum of 2–3 years of proven sales experience with fire alarm systems is required.
• Previous Alarm technician or CFAA experience is considered an asset.
• Strong understanding of fire safety regulations and standards.
• Excellent customer service skills with the ability to provide build strong relationship
• Excellent communication, problem solving, negotiation, and presentation skills.
• Self-motivated with a results-driven approach.
• Familiarity and competency with using the MS suite of applications (Word, Excel, PowerPoint etc.).
• Familiarity with Monitoring systems is considered an asset.

More about the position: 

• Excellent problem-solving skills
• Highly organized and able to work under pressure
• Adaptable to changing environments
• Self-motivated with a genuinely positive outlook

What Vipond offers you (standard default on all postings)

• Competitive compensation
• Employee Stock Purchase Program
• Diverse Workforce. Vipond has a great company culture and is an equal opportunity employer
• Be part of a winning organization
• Opportunities to advance your career
• Work in a specialized, essential and rapidly growing life safety industry
• Comprehensive health and dental benefits package
• Defined Contribution Pension plan
• Flexible work schedules and working hours. Vipond promotes a positive work-life balance for its employees.
• Learning and Development opportunities
• Reward and Recognition Program
• Safe and secure work environment
• Supporting company culture
• Employee Profit Sharing Plan
• Sales Incentive Plan
• Company Vehicle or Vehicle Allowance & Fuel Card

Background Check Requirements:  

As a condition of employment, this position may be subject to the successful completion of the following pre-employment conditions: 

• Criminal Background Check 
• Reference Check 

We thank all applicants for their interest however, only those candidates selected for an interview will be contacted. 

We are committed to a diverse and inclusive workplace for all. If you are contacted for a job opportunity, please advise us of any accommodations needed to ensure fair and equitable access throughout the recruitment and selection process. 

To Apply: Please send your resume and a cover letter to “Insert Contact Information here” or apply online at “Insert Website”

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