Executive Director of Product Management – Marketing & Activation Join to apply for the Executive Director of Product Management – Marketing & Activation role at Sony Pictures Entertainment . Sony Pictures Television, the world’s largest independent studio, is seeking an Executive Director of Product Management – Marketing & Activation to join our Insights, Strategy & Analytics organization. Our studio produces award-winning original content for both linear networks and digital platforms. Our portfolio includes acclaimed dramas like The Night Agent , The Last of Us , and The Boys ; hit comedies such as Twisted Metal and Cobra Kai ; and iconic unscripted series like Jeopardy! , Wheel of Fortune , and American Idol . In this leadership role, you will lead data app product builds for the Marketing & Activation organizations at Sony Pictures Entertainment. You will be responsible for defining the vision, strategy, and roadmap for data-driven tools—including predictive models, dashboards, and advanced data applications. Collaborating with stakeholders and analytics teams, you will transform data into actionable insights to empower decision-making across the business. Key Responsibilities Define and communicate data product vision and strategy, focused on creating predictive models, data tools, dashboards, or advanced data apps for the television production organization. Collaborate with marketing, media, insights, and finance stakeholders to gather requirements and prioritize data product features. Build positive, collaborative relationships with analytics teams, understanding disciplines from data science to data management, to bring together the best expertise for each project. Oversee cross-functional product development, ensuring timely delivery of tools and applications. Develop and maintain product roadmaps and oversee the entire product lifecycle. Ensure products meet business objectives and user needs. Foster positive team relationships with analytics and business leaders, embedding with stakeholders to educate and empower data-centric decision-making. Qualifications BA, MBA, or MS in Marketing, Business, Operational Efficiency, or a related field. 10–12+ years of experience in product management and development, preferably in tech or entertainment. Proven success in managing and launching data-driven products. Strong leadership, communication, and collaboration skills. Experience working with analytics teams and fostering shared ownership. Proficient in Agile methodologies. Passion for creating innovative, industry-leading products. Preferred Qualifications Experience in television or film marketing, or in a larger studio environment. Genuine passion for film and television. Strategic, solutions-oriented mindset with executive presence. Excellent attention to detail and problem-solving skills. Experience in global, matrixed organizations. Outstanding presentation skills, comfortable with executive audiences. Commitment to continuous learning and innovation. #J-18808-Ljbffr Sony Pictures Entertainment
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