Senior Staff Product Marketing Manager Job at Sony Interactive Entertainment Inc., San Mateo, CA

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  • Sony Interactive Entertainment Inc.
  • San Mateo, CA

Job Description

PlayStation isnt just the Best Place to Play its also the Best Place to Work. Today, were recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more. PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team. The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation. Senior Staff Product Marketing Manager Role overview: The Senior Staff Product Marketing Manager Platform Migration & Engagement will oversee product marketing for the platform initiatives that leverage new tech and insights to migrate PS4 players to PS5 and maximize their engagement and player health once on PS5. This role will work closely with product management, strategic analytics and data science to develop actionable insights to inform go-to-market plans as well as potential new technology required to support platform health optimization. Overall, product marketing serves to champion the customer across SIE based on a deep understanding of their needs and how best the platform anywhere you can log into your PlayStation account -- can serve them. This is a critical strategic role in the marketing organization to maximize the player relationship through an ecosystem view. Responsibilities: Console Migration PS4 players upgrade to PS5 Partner with manager to drive initial wallet cash launch and then continued evolution of PEG migration incentive features Finalize all elements of migration strategy for FY25 and create FY26 migration strategy Drive all elements of migration incremental programs GTM with cross-functional teams, including readiness, launch and ongoing evaluation and insights Platform Engagement MAU across PS account enabled devices and touch points Partner closely with the VP of GMOM and your manager to be a thought leader in discussions with DSAE on engagement insights and potential incremental programs Once aligned, drive all elements of the program via campaigns to maximize retention through engagement including readiness, launch and ongoing evaluation and insights Act as the lead for product marketing in the ongoing initiatives of experimentation and core UX to maximize the player experience across all devices Partner with PEG to influence and support new social feature strategy and releases that support of platform engagement goals Skills and Qualifications: Education Bachelors degree in marketing, or related field, or equivalent experience required Experience 12+ years experience leading teams in global marketing organizations with increasing levels of responsibility, including driving engagement programs. Proven record of working with various internal teams, agencies and partners to deliver the strategy and go-to-market for new products and features. Deep experience reviewing consumer insights, business analytics and strategic analytics to inform planning and optimize outcomes. Highly skilled at managing multiple projects in a highly dynamic and fluid environment. Proactive and demonstrated ability to appropriately assess business-critical decisions of diverse scope and drive to solutions. Maintain strict confidentiality with privileged information, work well with others and handle a high-pressure environment. Drive for results. Commitment to high standards and passionate about goals/ beliefs in the face of complex obstacles/roadblocks. Strong collaboration and inclusion skills: Work productively & co-operatively within the group and across business units/functions to form deep and trusted relationships to achieve common goals high emotional intelligence cultural awareness Innovative thinker: Views challenges as opportunities, solution oriented, creative problem solver for each project and is willing to champion new ideas with their manager and partners Works independently, with little need for instruction, but maintains communication with leaders and leaders peers to ensure partner teams feel informed and supported Self-starter: Brings passion, energy, enthusiasm to get results and affect meaningful change Excellent prioritization and multi-tasking skills, with an ability to work in a fast-paced environment with proficiency and professionalism Other Skills Fluent in English with exceptional verbal and written communication skills; proficiency in additional language(s) is a plus Intermediate Microsoft Office Skills (Word, Excel, PowerPoint) Preferred: Strong familiarity with, and passion for, modern console gaming, digital gaming ecosystems, and gaming culture. Familiarity with PC and Mobile Gaming Familiarity with MicroStrategy Additional Considerations: This role involves close collaboration with teams based in London, California, and Tokyo. As a result, flexibility is required for calls that may occur during early or late hours due to time zone differences.

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Please refer to ourCandidate Privacy Notice for more information about how we process your personal information, and your data protection rights. At SIE, we consider several factors when setting each roles base pay range, including the competitive benchmarking data for the market and geographic location. Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location. In addition, this role is eligible for SIEs top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more. The estimated base pay range for this role is listed below.

$192,100 - $288,100 USD

Equal Opportunity Statement: Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment. Apply for this job * indicates a required field First Name * Last Name * Email * Phone * Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf LinkedIn Profile Website Have you ever worked for a Sony company previously? * Select... Are you authorized to work in the United States? * Select... Will you now, or in the future, require sponsorship to work in the United States? * Select... Will you need relocation assistance to work at this role's specified location? * Select... Are you related to, or in a close personal relationship with, anyone who currently works for SIE or any SIE-affiliated studios? (This includes spouses, domestic partners, and significant others.) * Select... If yes, please state their name, the department or studio they work for, and their job title (if you know it). By selecting "Yes", I am certifying that, to the best of my knowledge, the information I have provided in this employment application is true and correct. * Select... US Voluntary Demographic Question Voluntary Self-Identification Our vision at PlayStation is to bring out the best in our global team members by creating a sense of belonging, being a place where they can grow, and ensuring everyone feels valued, heard, and supported so we can push the boundaries of play. That vision begins our candidates, and we are working to better understand the diversity of our candidate population. This data will also be aggregated and sent to the government for reporting purposes. Please know that the completion of this form is entirely voluntary. Your personally identifiable information (name, address, etc) will not be considered in the hiring process or thereafter. Any information that you choose to provide will be recorded and maintained in a confidential file for XX time. Protected Veteran You are a protected veteran under United States law if any of the following apply to you: Disabled Veteran: a veteran of the U.S. military who is entitled to compensation (or who would be entitled to compensation if not for the receipt of military retired pay) under the administration of the Secretary of Veterans Affairs and/or a person who was discharged or released from active duty because of a service-connected disability. Recently Separated Veteran: a veteran who has discharged or released from active duty in the U.S. military within the last three years. Armed Forces Service Medal Veteran: a veteran who, while serving on active duty in the U.S. military, participated in a U.S. military operation for which an Armed Forces Service Medal was awarded pursuant to Executive Order 12985. Disability Under U.S. law, you are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition. Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and will not be seen by selecting officials or anyone else involved in making personnel decisions, nor will it be shared with our accommodations team . Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. #J-18808-Ljbffr Sony Interactive Entertainment Inc.

Job Tags

Visa sponsorship, Relocation package,

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